In e-commerce, visual content is king. With studies showing that brands using visual content and personalized recommendations see conversion rates up to seven times higher than those that don't, the process of manually creating this content for large product catalogs has long been an uphill battle for retailers.
Did you know that for a retailer with just 10,000 products, creating one curated set per item would take a single person 21 full working days? And that's only the beginning. What if you want to personalize for different customer segments? Suddenly, we're talking about 210 days or more of non-stop work.
But what if there was a way to turn those 210 days into mere minutes?
Watch as FindMine's Founder & CEO Michelle Bacharach breaks down this staggering equation and reveals a better solution:
This perpetual cycle means retailers would need to dedicate multiple full-time employees solely to product curation to keep up, which becomes even more unfeasible as your business scales.
The equation becomes even more daunting when considering personalized recommendations. If a retailer wants to create ten different style options for various customer segments, that 21-day process suddenly balloons to 210 days. Taking this a step further, true one-to-one personalization would be mathematically impossible through manual means.
Instead of relying on manual curation, FindMine's system can:
By seamlessly blending AI-driven efficiency with human creativity, FindMine not only addresses the challenges of manual curation but also unlocks new possibilities for personalized recommendations and brand differentiation across retail channels.
FindMine's approach doesn't just save time; it transforms how retailers can leverage their merchandising talent. Instead of spending countless hours on manual production tasks, team members can focus on high-level creative direction and strategy. As Bacharach puts it,
The result? Retailers can provide the kind of rich, inspiring content that drives conversions and increases customer lifetime value across their entire catalog – something that was simply unattainable through manual methods.
The equation is clear: manual curation at scale is unsustainable in today's landscape where trends quickly come and go.
FindMine's AI-driven solution offers a way for retailers to not just keep up, but to thrive, providing customers with the personalized, visually engaging experiences they crave. By embracing this technology, brands can redirect their human talent towards innovation and strategy, positioning themselves at the forefront of the e-commerce revolution.
As the retail world continues to evolve, one thing is certain: those who harness the power of AI to enhance their visual merchandising will have a significant competitive edge.
FindMine is leading the charge, turning what was once an insurmountable manual task into an automated, scalable, and highly effective process for creating inspiring product experiences.