Case Studies

ANINE BING: Scaling Accessible Luxury Without Sacrifice

Written by FindMine | Feb 21, 2025

Founded in 2012, ANINE BING has become the go-to brand for everyday wardrobe building blocks grounded in Scandinavian simplicity with American energy. With distribution across 350+ global stores, including premium retailers like Saks Fifth Avenue, Bloomingdales, and Selfridges, the LA-based company delivers a distinctive blend of styles while prioritizing community-forward retail. One example of this approach is their monthly "see now, buy now" collections that showcase immediately available items, creating direct connections with customers by keeping their offerings fresh and relevant.