Jewelry Retailer: Adorn Yourself with Complete the Look

EXPLORE JEWELRY RETAILER x FINDMINE

• Challenge

  Due to the extensive catalog size of top-name jewelry brands that all need to be merchandised separately, creating complete looks around each item at scale posed a challenge.

  Since jewelry is one of their top-performing categories, this retailer wanted to inspire shoppers with multiple pieces of jewelry from the same collection and increase basket size for the higher-value category.

• Solution

  This retailer used FindMine to show complete jewelry looks on every item, helping shoppers discover corresponding jewelry pieces that could be worn together from each collection. Using FindMine allowed the retailer to show outfits that made the most sense for each category and shopper.

  

  

   

• Data-Driven Results

  Automating complete looks around every jewelry item drove tremendous value for both the online shopper and the retailer. It allowed the retailer to contextualize items for their shoppers while delivering a guided shopping experience. For example, if a shopper was looking for a ring, they also saw earrings, a bracelet, and a necklace that would complement it.

  This seamless experience led to powerful gains in revenue and average order value (AOV), further strengthening the jewelry product category.

  During an 8-week-long A/B test, 50% of their shoppers saw three FindMine-powered looks on their jewelry product pages, while the other 50% did not.

  During the A/B test, the FindMine branch saw significant lifts in the jewelry category:

  2.66% increase in average order value

  4.36% increase in overall jewelry revenue