Company - Findmine

FindMine is creating a new category that scales the brand’s unique POV

It is not personalization nor is it based on the wisdom of the crowds. Personalization is made more effective by a content engine that helps brands create enough content to fill the unique segments that personalization makes possible.

Personalization, because it is based on wisdom of the crowds cannot safely be left unchecked, or it will leave a brand vulnerable to commoditization. That’s why you’ll see brands actively creating content that communicates their unique POV, and why you’ll see FindMine clients using personalization alongside FindMine-produced content.

We are at the forefront of a movement in a consumer behavior tide shift where increasingly the brand identity and POV is the measure by which brands live or die. Our unique datasets and understanding of Brand POV allow only us to do this. Brands who stand for nothing will be quickly commoditized, going bankrupt or forced to compete with Amazon solely on price & convenience (a race they’ll certainly lose). The brands who carve out a POV through, and amplify it via, high quality content at scale will be rewarded with ever larger share of wallet from consumers. FindMine aims to be the driving force in helping brands not only survive against the competitive threats of Amazon and others, but also thrive.

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Press

Think Tank: To Compete Against Amazon, Touting Brand POV Is Essential

Each retailer or brand has an opportunity to offer unique expertise to help a customer be successful with what they’re buying….This expertise is also one of the only remaining things they have to uniquely differentiate them from Amazon.

9 Cool Vendors Serving Retail

FINDMINE’s solution to the apparel outfitting problem enables retailers to deploy a cost-efficient and scalable way to allow its customers, while browsing, to “complete the look” in a personalized manner, thus increasing their propensity to make a purchase.

Adidas deploys AI to help shoppers complete their look

The footwear giant is partnering with artificial intelligence (AI) platform provider FindMine to automatically generate complete recommended outfits when customers browse an individual product…Since fully rolling out Findmine, Adidas has experienced a 95% decrease in the time merchandisers spend on Complete the Look and increased the number of items included in outfits by 960%

FindMine helps take the confusion out of ‘finishing the look

FindMine allows retailers to share their brand’s point of view about using products. FindMine’s algorithm creates over 11 million outfits daily across ecommerce and mobile websites, marketing channels like Facebook Messenger, email campaigns and stores. The technology uses artificial intelligence to create outfits from a brand’s full product catalog in the same way a personal shopper would, but it does it at scale.

The Tech Providers Who Are Changing Fashion Retailing

Michelle Bacharach, ceo of FindMine, is also helping brands build loyalty and conversions with technology that touts a brand or retailer’s point of view. The company’s “Complete the Look” automated platform “shows shoppers how to use each product, while staying true to the brand, and increasing your revenues by tens of millions,” the company said.

Jaffe also pointed out that FindMine could be a good fit for retailers that want to thrive in an Amazon-dominated world.

If you're a medium-size retailer or even a relatively large one that just doesn't have as much deep tech domain expertise as Amazon…What you might want is to just consume it as a function. Pay a monthly or an annual subscription and now you've just supercharged your offering.

Reimagining Retail: How FINDMINE is using AI to enhance customer experience

It blends the art of styling with the ease of automation to represent a company’s brand(s) at scale and help answer the question ‘how do I wear this?’ The technology shows shoppers how to wear clothes with accessories. The company uses artificial intelligence to scale out the guidance that the retailer would provide.