Open for Business: Resources for IN-Store & E-Commerce Brands
The retail strategy team at Movable Ink, along with John Swords, Head of Customer Experience at FindMine, discuss current retail trends and ways that digital marketers can up-level customer experiences with mobile activation, digital receipts, abandoned cart emails, and more.
This panel discuss how retailers are adapting and using technology to optimize the supply chain and build online presence, to attract and retain customers domestically and internationally.
On Friday, May 1st, the Lead hosted a group of 9 CEOs from digital-native brands for a virtual roundtable to discuss shared challenges brought on by the current crisis. Executives from SAP provided subject matter expertise. Here are some key discussion points and benchmarks from the conversation.
Consumers are starting to adopt new behaviors, including shopping on new websites for basics, shopping at new grocery stores, trying restaurant and store curbside pickup, getting groceries delivered, using telemedicine, and trying videoconferencing for professional or personal reasons.
Operation Open Doors – Path to Reopen Retail, led by NRF and Seyfarth LLP, is providing guidance and tools that NRF members can use as they navigate opening stores after this international health crisis. Areas for guidance on gradual re-openings include logistics, social distancing and safety issues, and how to bring employees back to the workforce.
Several important trends have emerged among what exactly eCommerce marketing teams are currently doing or planning to do.These trends cover everything from pausing campaigns to launching new ones to shifting in-store traffic online to helping resource-strapped teams become more agile.
How FindMine Helps Now More Than Ever
E-Commerce
Adding outfit recommendations to e-commerce has historically meant lots of manual work. FindMine learns to mimic your stylists through AI to truly automate outfit recommendations to lift online revenue and shopper engagement. For consumers, this recreates the experience of getting styled by a personal stylist.
Personal Styling on Mobile
Consumers are going to increasingly rely on their smartphones to conduct product research while in-store. FindMine can augment the 1:1 in-store associate experience with bonafide style content inspired by the brand’s merchandising team on the shopper’s personal device.
Realtime In-Store Styling
ntegrate automated outfitting into your existing clientelling or personal shopping workflow so associates spend more time on the customer relationship and less time coordinating outfits.
Self Serve In-Store Styling
Help customers build outfits around any product in store or in-app from anywhere. Customers take a picture of any product they like, and FindMine shows all the different ways to wear it. Plus FindMine only pulls in-stock inventory. This helps retailers better merchandise their over-purchased inventory so that they don’t end up with a surplus of excess inventory.
#BusinessTrends
COVID-19 Retail Tracker
Source: Retail Dive
Hiring Freeze Tracker
Source: Candor
#IndustryEvents
#ConsumerTrends
Bi-Weekly Consumer Shopping Activity
Source: Bazaarvoice
Google Trends for COVID-19
Source: Google
