John Varvatos (JV) sought a product recommendation tool capable of showcasing complete outfits. Their primary requirement was that these outfits align with the brand's unique aesthetic, without requiring manual work from their internal teams.
John Varvatos Challenges
John Varvatos needed a way to present complete, styled looks to their customers that authentically represented their distinct brand identity. The key challenge was achieving this at scale across their product catalog without burdening their internal teams with manual outfit creation.
John Varvatos Solution
FindMine's "Automated Complete the Look" feature was implemented on the Product Detail Pages (PDP) of the JV website. This enabled automatic outfit recommendations aligned with the brand's style, showcasing the versatility of their products and providing style guidance directly to the shopper.
Data-Driven Results
The implementation of FindMine yielded significant improvements in key e-commerce metrics when customers interacted with the outfit recommendations:
- 74% increase in Average Order Value (AOV)
- 83% increase in conversion rate
- 107% increase in time spent on site
Conclusion
By leveraging FindMine's AI-powered outfitting solution, John Varvatos successfully scaled their styling efforts, enhanced the customer experience, and drove substantial growth in both conversion rates and average order value. The automated approach ensured brand consistency while freeing up internal resources.