Staying ahead in e-commerce means constantly finding new ways to captivate your customers online, and implementing ecommerce AI is one of the most significant ways retailers are staying ahead of the competition.
While AI tools are new to many, they’re nothing new to FindMine. For nearly a decade, we’ve leveraged artificial intelligence to help create on-brand content for our e-commerce clients.
But recent leaps in generative AI have changed the game. Now, we’re not just predicting needs—we’re creating tailored experiences that speak directly to each shopper. It’s personal and powerful, and it’s driving real results for retailers.
“We’ve been beating the drum for AI for ten years,” says Michelle Bacharach, CEO of FindMine. “Now that we’re in this moment where the market has fully developed, people are really leaning into AI. We’ve grown up on this ‘old school’ style of discriminative AI, which is about understanding data, and now we’re blending that with generative AI to deliver high-quality results for our clients.”
By implementing ecommerce AI, you can transform customer interactions into dynamic, inspirational, and data-driven journeys that boost your sales at scale.
How to Use AI in E-Commerce
As generative AI evolves, its impact on retail and e-commerce grows by improving customer experiences and operational efficiency.
AI’s continuous learning from customer interactions and market trends enables retailers to quickly adapt to new fashion trends and seamlessly incorporate them into their product design pages. This ensures a cohesive brand experience across all touchpoints, reinforcing brand identity and driving engagement. AI also provides valuable insights by analyzing product combinations and customer interactions, helping businesses make informed decisions about inventory, marketing, and product development.
Rather than viewing ecommerce AI as a replacement for your staff, approach it as a powerful augmentation tool. By automating tedious processes, AI can free your team to focus on more impactful, strategic work.
Generative AI Ecommerce Examples
Ecommerce AI has many applications. It can automatically create and suggest outfits and style suggestions, generate new content, and optimize inventory management by using real-time data to ensure customers always see available products, reducing frustration and boosting sales. Let’s take a closer look at how top ecommerce companies are implementing AI:
1. Personalized Product Suggestions That Hit the Mark
Imagine entering a store where the salesperson knows exactly what you like and can instantly suggest items that pair well with those you’re already browsing for. That’s the magic of personalized product suggestions powered by generative AI. By understanding what a shopper is already considering, AI can suggest highly relevant products that complement what may otherwise be a one-off purchase.
This level of customization enhances the shopping experience and significantly boosts the likelihood of conversions and repeat purchases from your shoppers. When customers feel understood and inspired, they’re more likely to engage with your brand and return for more, but you have to make it easy for them to purchase your products.
Automating the creation of high-quality product bundles and outfit combinations also allows merchandising teams to focus on strategic initiatives while maintaining brand consistency. By analyzing preferences, purchase history, and browsing behavior, clients of FindMine have seen significant improvements:
- 31% increase in average order value when implementing personalized product suggestions on product detail pages (PDPs) .
- 282% increase in conversion rate as customers interacted with personalized suggestions that show complete looks.
2. AI-Driven Shoppable Content That Captivates
Generative AI isn’t just about personalized product suggestions; it’s also about creating shoppable content that sells. AI can generate engaging and persuasive shoppable content, whether it’s product advertisements, emails, or visual assets like images and videos which can be tailored to specific customer segments or even individual buyers.
By leveraging generative AI’s ability to understand context and sentiment, you can craft shoppable content that speaks directly to your buyers’ pain points, desires, and motivations, which makes conversion easy. Your messaging becomes more impactful and resonant, ultimately influencing purchasing decisions naturally and authentically. You can only offer these highly customized experiences across your customer base with a truly scalable generative AI engine built for retail.
For instance, clients of FindMine in the apparel industry have seen results through curated landing pages and PDPs:
- 107% increase in time spent on site when customers viewed AI-generated complete looks
- 8% conversion rate achieved through the use of dynamic landing pages and curated shoppable content.
3. Predictive Analysis for Proactive Strategies
Gen AI can analyze vast amounts of data, including customer behavior, market trends, and competitor activity to generate predictive insights. These insights can inform your marketing strategies, product development, and inventory management, ensuring you’re always one step ahead of the competition.
By anticipating buyer behavior and market shifts, you can proactively adapt your offerings and messaging to stay ahead of the curve and take advantage of new trends and moments. AI in ecommerce empowers retailers to leverage data-driven foresight to influence purchasing decisions and maintain a competitive edge effectively. By leveraging predictive analytics, you can make informed, proactive moves that keep your business agile and responsive to evolving customer needs.
Notable results from our clients in the home goods and jewelry sectors include:
- 24% increase in revenue due to enhanced product suggestions and shoppable content.
- 4.36% increase in overall revenue by showcasing complementary items that “complete the look.”
4. Optimized Pricing and Promotions for Maximum Impact
Think about the power of knowing precisely what offers will make your customers click “buy now.” By analyzing historical sales data, market trends, and customer behaviors, ecommerce AI can fine-tune your pricing and promotions to perfection, crafting pricing strategies and promotional campaigns that hit the sweet spot every time.
Ecommerce AI doesn’t just guess; it provides precise product suggestions tailored to different customer segments or individual shoppers. This means more sales, happier customers, and a growing bottom line.
But it doesn’t stop there. AI works in real-time, constantly analyzing data to refine your strategies and ensure you’re always ahead of the curve. The result? Promotions that feel personal and irresistible, driving purchases and building brand loyalty like never before. With smart pricing and promotions powered by AI, you’re not just selling products—you’re creating an experience that keeps customers coming for more.
In the retail industry, leveraging AI for inventory management has shown substantial benefits for FindMine clients:
- 95% decrease in merchandiser time spent managing and organizing inventory due to automated processes .
- 960% increase in the number of items in outfits, ensuring that more products are cross-sold and less inventory is left idle.
The FindMine Advantage: Bringing Ecommerce AI All Together
While ecommerce AI’s potential to influence buyers at scale is immense, realizing its full potential requires a robust and intelligent platform. FindMine’s AI-driven platform that’s built for retail seamlessly integrates with your existing systems, ensuring more coverage. Manual outfitting platforms typically only account for 10% to 20% of products, which is lost revenue.
An agile engine that can instantaneously customize inspirational shoppable content allows brands to take advantage of the moment and capitalize on new product launches for faster time-to-value realization. This can all be done at scale without slow, timely, manual interventions every time a product goes out of stock.
FindMine’s intelligent algorithms automatically detect inventory changes in real-time, seamlessly swapping out-of-stock items with visually similar and thematically consistent alternatives, ensuring that every outfit or bundle remains shoppable and on-brand without any human intervention. This dynamic approach not only maintains the integrity of curated looks but also maximizes sales potential by continuously presenting customers with available products, transforming potential disappointments into new discovery opportunities.
By leveraging a solution like FindMine, you can harness the power of Gen AI to deliver personalized, engaging, and data-driven experiences that resonate with your buyers. This not only drives conversions and loyalty but also positions your business for long-term success in an increasingly competitive marketplace.
Don’t miss out on the opportunity to revolutionize how you influence and engage your buyers. Explore how integrating a Gen AI solution can take your retail business to new heights.
